Award School

Brief One

Posters

To be issued Tutorial One – Thursday 23rd March

Product: SMINT WHITE

Media: 24 sheet posters

Target Audience: Guys and girls aged 18-24

Single-minded proposition: The mint that whitens your teeth


Background/proof of proposition: SMINT, a sugar-free breath-freshening mint, now contains a whitening enzyme. It’s the only pocket mint that freshens your breath while simultaneously whitening your teeth.

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I didn't end up using this. I felt the other idea was stronger.




















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Brief Three

Print - Magazine

To be issued Tutorial Three – Thursday 6th April

Product: MobiBlu DAH-1500 MP3 player

Media: Magazine - full page

Target Audience: Music and technology and fanatics

Single-minded proposition: The world’s smallest mp3 player

Background/proof of proposition: The MobiBlu DAH-1500 is a tiny 1GB MP3 player which measures 24x24x24mm, and sports 8-10 hours battery life. It features an FM tuner, and the headset plug is also the data connector. This cube style player is smaller than the iPod shuffle in volume, and weighs only 18 grams. It also serves as a USB 2.0 flash drive. For more information visit http://www.mobibluamerica.com/dah1500.html

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Brief Four

Print Campaign

To be issued Tutorial Four – Thursday 12th April

Product: Energizer e2 Lithium Batteries

Media: Magazine campaign
3 print ads, full page or smaller

Target Audience: Any owner of a battery-operated device

Single-minded proposition: The longest lasting battery

Background/proof of proposition: The longest lasting AA and AAA batteries in high-tech devices. Lithium takes up to 600 pictures while leading ordinary alkaline only takes up to 90 pictures. Weighs 1/3 less than standard alkaline batteries. Performs in extreme temperatures from -40 to 60 degrees C. Also has a 15-year shelf life.



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SFX: 15 SECONDS
OF SILENCE




FVO: IF YOU THINK YOU’RE CREATIVE
ENOUGH TO FILL THIS SPACE


­­ VISIT AWARDONLINE.COM.AU



Brief Five

Radio


Product: Award School 2007


Media: Radio – any length up to 60 seconds


Target Audience: Creative people interested in an
advertising career


Single-minded proposition: The best way into a great job


Background/proof of proposition: Get instruction and advice from the industry’s top creative minds in a three-month intensive course on the creative aspects of advertising. No other course in Australia will better equip you for a creative job in an advertising agency.

The spots will run on Nova in Sydney.


Mandatories: For more information visit awardonline.com

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GETS RID OF PAINS FAST

Brief Six

TVC

Product: Panadol Rapid

Media: 1 x 30 second TVC

Target Audience: Paracetamol users

Single-minded proposition: Faster pain relief

Background/proof of proposition: Panadol Rapid is absorbed twice as fast as regular Panadol.
For temporary relief of pain and discomfort associated with: headache, symptoms of cold and flu, muscular aches, period pain, toothaches, migraine headaches, tension headaches

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DUMP THE WEIGTH THAT'S HOLDING YOU BACK - WEIGHT WATCHERS

Brief Seven

TV Campaigns

Product: Weight Watchers

Media: 3 TVCs – 15 or 30 sec in length

Target Audience: Overweight and obese adults

Single-minded proposition: Lose the weight that’s holding you back

Background/proof of proposition: 2.4 million Australian adults are estimated to be obese - 16% of men and 17% of women aged 18 years and over have a Body Mass Index of 30 or more. A further 4.9 million Australian adults are estimated to be overweight but not obese (42% of men and 25% of women aged 18 years and over, have a BMI of 25 or more, but less than 30).

The World Health Organisation has declared obesity a “global epidemic”.

Weight Watchers has helped millions of people around the world lose weight, and has always believed that dieting is just one part of long-term weight management. They provide information, knowledge, tools and motivation to help people make the decisions that are right for them about nutrition and exercise. They help people to make healthy eating decisions, and encourage them to enjoy themselves by becoming more active.

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Brief Eight

Outdoor


Product: Abused Child Trust


Media: 24 sheet posters, supersites, ambient media


Target Audience: Parents of young children


Single-minded proposition: Help stop child abuse


Background/proof of proposition: The Abused Child Trust is a registered charity that works to break the cycle of abuse and neglect in Australia.

Abuse can leave a child with more than physical scars. Today’s abused child may be tomorrow’s homeless youth, psychiatric patient, drug addict, criminal or, worst of all, child abuser.

If left untreated, the effects of abuse will impact a child’s entire life, leading to developmental problems, emotional problems, physical damage and health issues. In turn, these consequences can affect a person’s ability to function in society.


Mandatories: Donate at abusedchildtrust.com.au

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Brief 9b

Topical Advertising

Product: Smint White
Mitsubishi Pajero
MobiBlu DAH-1500 MP3 player
Energizer e2 Lithium Batteries
AWARD School
Panadol Rapid
Weight Watchers
Abused Child Trust
Tourism Australia


Media: Newspaper – full page


Target Audience: Everyone


Single-minded proposition: There’s no proposition. Create a topical ad for one of the above clients.


Background/
Proof of proposition:

Topical ads are usually based on a well known news current story (war, finance, political scandal) or a seasonal calendar event (Christmas, Easter, Valentine’s Day, Spring, Summer, Daylight Savings, etc.)