Tuesday, January 10, 2006

Take Home a Shelter Dog Today - RSPCA

















Here's an ambient idea I put forward to our previous Creative Director - Andrew Sexton.
He thought it was an award winning idea, but unfortunately it never ran.

Adshel told us - they couldn’t allow for any of their bus stops to be out of order with the fear they would receive complaints from the public.

Apparently once for advertising purposes they took the roof off some of their bus stops and it rained that day. Over the next week they received complaints from little old ladies etc, blah, blah…

We told Adshel we would supply chairs, umbrellas for shade, information booths and maybe even put on a BBQ at every bus stop we used - Any mess made by the dogs would be cleaned up.

In the end we never put the idea forward to the RSPCA and the idea was canned.

2 Comments:

Blogger mark robert allen said...

have you thought about covering the back of the shelter to make it look like the dog pound?

just a vinyl adhesive would do the trick.

3:28 PM  
Blogger Tom Fraser said...

That's a good idea mate!!

To be honest I stopped thinking further with this idea when they canned it. As you can imagine I was pretty pissed off at the time.

4:37 AM  

Post a Comment

<< Home