Carlton Black

I am going change this to be a floor plan of a bar that sells Carlton Black.
I would place it inside the toilets.





















Got a bit side tracked with these ideas about casting out bad tasting beer.

















I think this is a better version of the one below. The only problem I have with it is that they don't keep the kegs under the bar. It's purely for the visual effect.
































Here’s my first idea for a beer that is served in a number of pubs throughout Australia.
My first initial reaction was it didn’t have the bitter burnt toast aftertaste most black beers have.

25th Party Invitation

This is an invitation I did up for a good friend of mine. I'm sure it's morally wrong on all levels. Sorry if i've offended anyone.

Smoking kills

I took this photo before work. I thought it was quite amusing, considering our office is right next door.

I got a few laughs when I sent this photo to everyone at work with the subject.

“I think we really need to move”

Viral Campaigns

My first attempt at a viral campaign against McDonald's.

Award School Application

http://awardonline.com/library_docs/QLDAccepted.pdf


THEY ACCEPTED ME!!

I'm so happy! I'm going to give this absolutely everything I've got.

My boss found out and sent an email around the whole office today telling everyone of my success.

"Hi All,
If you weren’t aware, our very own Tom has gained a heavily contended spot in AWARD School. This is no mean feat, as you have to present a portfolio of work, to meet a brief, just to get a coveted position. We congratulate you, and are very proud of your achievement Tom. We also wish you all the best with this and your new position in the studio.
Well done,
Everyone."

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(Australasion Writers and Art Directors Association)


AWARD releases the application questions for the next School intake in mid January (date to be confirmed). The application consists of a set of four or so questions that will require you to write some ads to a particular brief.

Below is what I have submitted.

1. Inspire us to accept you into News Limited AWARD School. You have one blank page and a maximum of 25 words.




















2. Bombs and drug smuggling have devasted the tourism industry in Bali. Do two full page prind ads; one encouraging travel to Bali, and one advising against it.

Encouraging travel to Bali.












Advising against traveling to Bali.

















3. Steadtler Eraser

Target audience : Anyone who uses pencils and paper

Single minded proposition : Undo your mistakes

Proof of proposition: Premium-quality, residue-free, easy to remove eraser waste thanks to minimal crumbling.

I only used the image of Steve above.